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	<title>Publishing for Publicity</title>
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	<description>Promote Your Business with a Book!</description>
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		<title>Designing Visual Aids for Books, Articles, and Presentations: Some Basic Guidelines</title>
		<link>http://www.publishingforpublicity.com/designing-visual-aids-for-books</link>
		<comments>http://www.publishingforpublicity.com/designing-visual-aids-for-books#comments</comments>
		<pubDate>Wed, 09 May 2012 22:55:09 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Interior Book Design]]></category>

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		<description><![CDATA[Visual aids can enhance a presentation dramatically when used properly, or they can become distracting, time-consuming, and counterproductive when used haphazardly. Here are some basic guidelines for using visual aids effectively. Types of Visual Aids and Their Uses Publishers traditionally divide visual aids into two broad categories: Illustrations, which are graphic in nature and include [...]]]></description>
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		<title>The Marketing Pyramid: Four Point Marketing Strategy</title>
		<link>http://www.publishingforpublicity.com/the-marketing-pyramid-four-point-marketing-strategy</link>
		<comments>http://www.publishingforpublicity.com/the-marketing-pyramid-four-point-marketing-strategy#comments</comments>
		<pubDate>Wed, 09 May 2012 19:11:13 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[A good way to visualize marketing strategy is to picture a pyramid. A pyramid has four points&#8211;a triangular base plus a peak&#8211;so we can call this approach &#8220;Four Point Marketing.&#8221; At the top of the pyramid is your product or service. This connects with the three points of the base, which represent you, your customers, [...]]]></description>
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		<title>Editing Services: What Kind of Editor Do I Need?</title>
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		<comments>http://www.publishingforpublicity.com/editing-services-what-kind-of-editor-do-i-need#comments</comments>
		<pubDate>Fri, 20 Apr 2012 08:54:34 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Editing]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=292</guid>
		<description><![CDATA[When someone asks me about editing services, one of the most frequently asked questions I usually end up answering is the difference between copyediting and proofreading. These are two of the most commonly sought editing services, but in fact there are several major stages of editing in the traditional publishing process. Here I will briefly [...]]]></description>
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		<title>Writing for Publicity: Four Foundations for Profitable Promotion</title>
		<link>http://www.publishingforpublicity.com/writing-for-publicity-four-foundations-for-profitable-promotion</link>
		<comments>http://www.publishingforpublicity.com/writing-for-publicity-four-foundations-for-profitable-promotion#comments</comments>
		<pubDate>Thu, 19 Apr 2012 10:30:28 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=288</guid>
		<description><![CDATA[Writing for publicity is a hybrid of marketing and writing. Its purpose is to put your marketing message into words that make your audience want what you sell. This means that you need to know what your marketing message is first. Unfortunately many companies that hire copywriters skip this all-important step. I see so many [...]]]></description>
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		<title>The Most Important Decision in Advertising</title>
		<link>http://www.publishingforpublicity.com/the-most-important-decision-in-advertising</link>
		<comments>http://www.publishingforpublicity.com/the-most-important-decision-in-advertising#comments</comments>
		<pubDate>Sat, 14 Apr 2012 09:43:14 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted new business by placing a full-page ad titled &#8220;How to create advertising that sells&#8220;, summarizing the results of nearly $5 million in research. At the top of the list of 38 guidelines was [...]]]></description>
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		<title>The Power of the Pen: Using Books, Reports, and Scripts as Sales Tools</title>
		<link>http://www.publishingforpublicity.com/the-power-of-the-pen-using-books-reports-and-scripts-as-sales-tools</link>
		<comments>http://www.publishingforpublicity.com/the-power-of-the-pen-using-books-reports-and-scripts-as-sales-tools#comments</comments>
		<pubDate>Sat, 14 Apr 2012 05:55:25 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=274</guid>
		<description><![CDATA[The old adage about the pen being mightier than the sword was recently put to the test in a GEICO commercial. A ninja armed with a samurai sword faces down a man wielding only a pen. The pen holder signs a delivery slip, opens a package, and pulls out a taser. Zap! Point: pen. When [...]]]></description>
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		<title>Judging a Book by Its Cover: 4 Keys to Covers That Sell</title>
		<link>http://www.publishingforpublicity.com/judging-a-book-by-its-cover-4-keys-to-covers-that-sell</link>
		<comments>http://www.publishingforpublicity.com/judging-a-book-by-its-cover-4-keys-to-covers-that-sell#comments</comments>
		<pubDate>Mon, 09 Apr 2012 08:24:10 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Book Cover Design]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=210</guid>
		<description><![CDATA[You can&#8217;t judge a book by its cover, but you can certainly sell one, publishers have long known. In 1951 DC Comics, publishers of Superman, published an issue which sold well. It happened to have an ape on the cover against a yellow background. After the sales figures came in, the editors decided to start [...]]]></description>
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		<title>The Unique Selling Proposition: The Foundation of Modern Marketing</title>
		<link>http://www.publishingforpublicity.com/the-unique-selling-proposition-the-foundation-of-modern-marketing</link>
		<comments>http://www.publishingforpublicity.com/the-unique-selling-proposition-the-foundation-of-modern-marketing#comments</comments>
		<pubDate>Mon, 09 Apr 2012 04:51:54 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=204</guid>
		<description><![CDATA[In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in Advertising. Since then the USP has become the foundation of modern marketing. In recent years the Internet has brought the concept to a wider audience. Despite this, relatively few have truly grasped the essence of [...]]]></description>
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		<title>5 Steps to Publicize a Small Business without Paying for Advertising</title>
		<link>http://www.publishingforpublicity.com/5-steps-to-publicize-a-small-business-without-paying-for-advertising</link>
		<comments>http://www.publishingforpublicity.com/5-steps-to-publicize-a-small-business-without-paying-for-advertising#comments</comments>
		<pubDate>Sun, 08 Apr 2012 20:21:59 +0000</pubDate>
		<dc:creator>Roy Rasmussen</dc:creator>
				<category><![CDATA[Publicity]]></category>

		<guid isPermaLink="false">http://www.publishingforpublicity.com/?p=199</guid>
		<description><![CDATA[Advertising is expensive, and often ineffective. I&#8217;m constantly amazed how often I&#8217;m trying to watch a video on YouTube only to be interrupted by an ad that has absolutely nothing to do with what I&#8217;m watching. I mean, I&#8217;ve gone on to watch children&#8217;s cartoons where they were running ads for car insurance! As I [...]]]></description>
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